YouTube Ads are a part of Google Ads. This network is so large (in a good way) that we prefer to see them separate from Google Ads. These kind if campaigns have a completely different approach and their bid strategy comes with a more complex plan of attack. This network is the fastest growing advertisement network and has so much possibility.
Did you know that YouTube Advertisement can actually be one of the most affordable ways to advertise? The ROAS (Return on ad spend) can be amazing!
Xander had to troubleshoot and optimize the auction dynamics for large companies contacting Google. YouTube was and still is one of the most difficult platforms/networks to advertise on without inside knowledge or a high paying price.
What can I expect with a limited budget? Or just lots of competitors?
Good news for both! Most advertisers, don't understand the auction dynamics. Not knowing exactly what it depends on to win a spot. The majority only knows a few guidelines but don't know how to glue them together. We do, because have read all the internal instructions of Google advertisement. We had access to the whole internal Google Ads database of knowledge, to be able to do our jobs. Every day we saw exactly what wrong settings, targeting or bid strategy was used. Everybody is able to figure these steps out only it's easier when you read the instruction.
Can I advertise worldwide with YouTube?
You can advertise with YouTube wherever YouTube is available, which is most of the world. Keep in mind that there are always certain guidelines we have to follow. This means not everything can be freely advertised in every country for example we can't advertise alcohol in specific countries. Of course prohibited items and subjects are strongly monitored so they are not advertised.
What Video Ad formats do I have on Youtube?
You have Skippable video ads: Skippable video ads allow viewers to skip ads after 5 seconds. You have Non-skippable video ads: Non-skippable video ads must be watched before a video can be viewed. You have Bumper ads: Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on. Than the current most popular and newest is advertising in YouTube shorts: Ads on Shorts are immediately swipeable video or image ads that appear between Shorts in the Shorts Feed.